Brand · IdentityFintech Startup
Brand Identity System
Complete visual identity — logomark, type system, colour palette, and a brand guide that scales from business cards to billboard.
Full design systemLaunch-ready assetsInvestor-grade
The Journey
How it happened.
A fintech startup heading into fundraising needed to look like the company they were about to become. We built the complete visual identity: logomark, type system, colour palette, and a brand guide covering every application.
The system scales from business card to billboard — launch-ready, investor-grade, and consistent everywhere it appears.
Full case study coming soon
Gallery
The work, up close.
Brand Identity System
Screenshot coming soonLogo System
Logo System
The logomark and its variants across contexts.
Brand Identity System
Screenshot coming soonBrand Guidelines
Brand Guidelines
Type, colour, and usage rules — the single source of brand truth.